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Tableau Help > Tableau Server Help > 

Change the Name or Logo

You can customize the Tableau Server look and feel to brand it for your company by changing the server name and by using a custom logo.

Your custom name appears on browser tabs and in a tooltip when users hover over the home logo in the upper left corner of the main page. The customizable logo appears in the sign-in page and the server page header. (Note that some references to Tableau Server cannot be changed, such as the logo on browser tabs and the phrase "Tableau Server" in the copyright notice.)

A - The Tableau logo for the browser window tab cannot be changed.

B - The server name can be changed using tabadmin customize name.

C - The header logo can be changed using tabadmin customize header_logo.

Change the server name

The server name is displayed in tooltips, messages, and on the browser window tab. The following example shows a custom name displayed as a tooltip and on the browser window tab.

Note: The copyright information in the About Server dialog box lists Tableau (for example, © 2017, Tableau Software, Incorporated and its licensors. All rights reserved.)

  1. Open a command prompt as an administrator and type the following:

    cd "C:\Program Files\Tableau\Tableau Server\10.3\bin"

  2. Type the following command:

    tabadmin customize name "new_name"

    Replace new_name with your custom name, as in the following example:

    tabadmin customize name "My Company"

    Note: To change to a name that includes Unicode characters, identify the hex encoding for each Unicode character and add \u before each hex value. For example, for the two-character string 测试, type the command tabadmin customize name "\u6D4B\u8BD5".

  3. Type the following command to restart the server so that the change takes effect:

    tabadmin restart

Change the logo

You can customize the logo that appears on the Tableau Server sign-in page, the header logo in server pages, and the small logo that appears in the upper left when a view is being edited in web authoring. The name "Tableau" is part of this logo. It cannot be changed independently of the logo.

The image files you use should be in GIF, JPEG, or PNG format.

The header_logo image can be up to 160 by 160 pixels, but not smaller than 32 by 32 pixels. For best results use an image that is 125 by 35 pixels. If the image is larger than 160 by 160 pixels, it is clipped.

The sign_in_logo image can be a maximum of 3000 by 3000 pixels.

Note: The background colors differ in these locations, so your logo might look different depending on where it appears in the server interface.

Header logo

This is the default header logo.

This is what a custom header logo might look like.

Sign-in logo

This is the default sign-in logo.

This is what a custom sign-in logo might look like.

Customize a logo

  1. Open a command prompt as an administrator and type the following command:

    cd "C:\Program Files\Tableau\Tableau Server\10.3\bin"

  2. Type one of the following commands, depending on which logo you want to set. Substitute your own image file for C:\My Pictures\logo.png.

    tabadmin customize header_logo "C:\My Pictures\logo.png"

    tabadmin customize sign_in_logo "C:\My Pictures\logo.png"

    Note: If an image for the logo or the header logo is larger than 160 by 160 pixels, it is clipped.

    For more information on the tabadmin customize command, see customize.

  3. Type the following command to restart the server so that the change takes effect:

    tabadmin restart

Restore the default name or logo

  1. Open a command prompt as an administrator and type the following command:

    cd "C:\Program Files\Tableau\Tableau Server\10.3\bin"

  2. Type the following command:

    tabadmin customize parameter -d

    For parameter, specify name, logo, header_logo, or sign_in_logo.

  3. Type the following command to restart the server so that the change takes effect:

    tabadmin restart